Corporate English Solutions

Singtel, Singapore

Enhancing stakeholder buy-in through improved business writing skills 

🗨️‘The British Council excels in designing and delivering high-impact written business communication programmes. Our Impactful writing programme consistently achieved its learning outcomes and received excellent feedback over its three years.’ Priya Kohsla Head of Singtel’s learning academy.

We partnered with Singtel, a leading communications and digital services provider, for more than 3 years on their Impactful Writing programme. Employees at all levels enhanced their business writing skills to better engage diverse stakeholders and achieve positive outcomes.

Impact at a glance

100%

reported enhanced knowledge and skills

4.7/5

average course rating

83%

rated the training very applicable to their work

Participant voices

All participants found the training useful and valued the interactive learning experience, relevant real-world applications and British Council’s knowledgeable trainers.

ico-quote-white
“This business writing course has a good mix of practical, relevant and interactive activities.”
ico-quote-white
“Very practical and useful in our daily work”
ico-quote-white
“It’s very well structured, and interactive to make the session useful and entertaining.”

 

 

ico-quote-white
“Learned a lot of writing tips. There isn't a boring minute at all, it's such an interactive session.”

 

 

Singtel's needs

  • Reputable training provider with proven track record of tailoring written communication to clients’ contexts.
  • Customised programme to meet the specific needs of Singtel’s operations and support staff as well as mid and senior-level leaders. 
  • Key challenges: clarifying assumptions; summarising messages; structuring content; using an appropriate tone and style to engage readers.
  • Engaging, relevant learning content to motivate learners.
  • Programme should complement content on Singtel’s online platform.

Meeting needs, achieving results

To meet Singtel’s needs, British Council tailored a learning and assessment solution.

Webinar for 300 participants at Singtel’s learning festival to promote and engage participants to enrol in the programme.

Self-study pre-course work to equip participants with the knowledge needed to practise the skills during the training. Accessible on Singtel's online skills platform.

Relevant, engaging and practical to develop effective business writing skills for enhanced stakeholder engagement.

Checklists to assess six specific business writing skills. 

Participants grouped according to job roles in cross-functional groups to focus on specific learner needs.

_________________________

Professional Communication Skills


Professional Communication Skills solutions empower organisations worldwide to enhance engagement, collaboration, productivity and performance. Our courses help teams with higher levels of English achieve results in a short time. 

With over 90 years’ experience of partnering with thousands of education institutions, corporate and government organisations in more than 80 countries, British Council understands diverse contexts and needs. As thought leaders in learning, communication and language skills, our expert content design teams ensure our Professional Communication Skills programmes achieve results and a positive impact for your organisation. Our global team of experienced, skilled trainers and teachers engages and motivates learners to succeed.

 

Futureproof your organisation. Partner with the British Council

Do you want to equip your participants with Written Communication skills to enhance stakeholder buy-in? Meet us to discuss your requirements and find out how we can create programmes to meet your needs. Book a free consultation with our teams today.

Book a consultation